This coming Tuesday, the Spanish firm COMPAC will inaugurate its stand at KBIS 2020, the benchmark event for kitchens and bathrooms and sector professionals in the US and around the globe. COMPAC, who is participating in the fair for the fourth consecutive year, will be bringing unique pieces designed by the artist Arik Levy.
This begs the question: What has the firm’s trajectory at KBIS been like during the past three years? According to COMPAC’s US area manager, Juan García, its history at the fair can be told through its milestones. Starting with COMPAC’s first involvement at KBIS, all the way to its definitive presence at the 2020 edition.
COMPAC’s initial steps at KBIS
Thus, the firm’s initial milestone was at the 2017 edition held in Orlando, where it participated as an exhibitor for the first time. Here, it introduced the Ice translucent colour line and showcased its Unique Calacatta design, which would become COMPAC’s flagship product in the US.
At its second year at KBIS, also held in Orlando, the firm presented new additions to the Unique collection, inspired by the success Calacatta had enjoyed the previous year. The hues added to the collection included Marquina, Venatino, Arabescato and Argento. Furthermore, the company placed great importance on its matte finish, duplicating all its designs to include this texture.
In 2018, the Spanish firm also presented the zoom selection feature for the Ice of Genesis collection. This feature was available upon personal request from customers (instead of through retailers) and offered the possibility of creating a customised slab from a zoomed-in section of another slab. In other words, a full slab could be created based on the magnified design of a different one.
A Place in the Main Pavilion
A year later in Las Vegas, COMPAC took its place in the main pavilion for the first time. It shared a space with other major quartz competitors on the US market. Its stand was twice the size of the stands in the previous editions and, once again, it showcased the renowned Unique collection. The firm introduced new designs and colours, such as Pietra, Bianco, and Carrara. Furthermore, this was coupled with COMPAC’s and Arik Levy’s artistic collaboration. The firm exhibited its material in blocks in addition to the usual slab format, to highlight its potential and visual appeal for making sculptures.
In the coming days, we will discover the firm’s next milestones in its fourth consecutive year as a KBIS exhibitor, although it should be highlighted that COMPAC will be attending with an even bigger stand and it will be in a better location. “The show is becoming ever more important and we are also taking on an ever-greater presence there,” states Juan García.
And what does this increasing presence represent? According to the area manager, the firm’s visibility and willingness to communicate with its customers helps encourage initial meetings that would otherwise not take place. KBIS is the sector’s most important fair and attracts professionals from both the retail and commercial markets. In this sense, COMPAC’s presence helps open new opportunities with distributors, designers, developers, and more. This contact allows them to get to know the brand first-hand, experience its quality European product and discover where the firm is headed.
